Underserved segments: How innovative banking is levelling the playing field.

Featured Speaker: Michael Coghlan, BrightFi

06 November 2020
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0:41 h
 

Underserved segments: How innovative banking is levelling the playing field.

Whether it's to save, transact or loan money, we often think that having a bank account is standard practice. In reality, over a quarter of the U.S. population alone doesn’t own or use a bank account.

Joined by subject experts, Michael Coghlan, CEO at BrightFi and Tara Lacey, Customer Success Lead at Mambu, we take a global view on financially underserved needs and we explore the role that financial institutions and technology can and should play in addressing these segments.

 

Our speakers

  • Michael Coghlan

    Chief Executive Officer, BrightFi 

  • Tara Lacey

    Customer Success Lead North America, Mambu

Chapter overview

  • from 01:49

    Unbanked, underbanked, underserved. Is there a difference?

  • from 05:28

    Why is it economically important to serve this market?

  • from 11:26

    The importance of trust in banks.

  • from 25:06

    Ground-level realities of underserved markets.
  • from 34:12

    A better way forward.

It’s not that people can’t afford a bank account, it’s that they are not being offered an account that suits their needs.  

Michael Coghlan

Chief Executive Officer at BrightFi

Many people just don’t trust banks.  

Tara Lacey

Customer Success Lead at Mambu

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Featured Speaker: Michael Coghlan, BrightFi

Michael Coghlan is an experienced operational and technical leader with background across financial services, banking and technology consulting. As CEO of Verdigris Holdings / BrightFi, Michael brings a wealth of purpose-based and community engaged strategic leadership. He previously served at Lloyds Banking Group as CIO at Lloyds International, managing technology and change initiatives for retail, business and corporate banking.

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