Greenfield banks: A digital fresh start?
Greenfield business initiatives are rocketing in retail and small business banking, as financial institutions search for quicker ways to get new products and propositions to market. Could this mean that greenfield projects are a way for traditional banks to defend against disruption?
We explore some of the details around a greenfield business build and unpack the many layers to this digital strategy. What is it really? Does it work? What are the things we need to know before we initiate a greenfield project? Join thought leaders Mike Robinson, Head of Digital Banking and CTO at Deloitte Digital and Johanna Pugh, Managing Director for North America at Mambu, as we unravel the pros and complexities of greenfield banks.
Our speakers
Mike Robinson
CTO, Deloitte Digital UK
Johanna Pugh
Managing Director North America, Mambu
Chapter overview
from 02:25
Greenfield vs. brownfield - What does it mean?
from 07:09
When is a greenfield a good idea?
from 11:32
Essentials for any digital strategy to work.
from 15:46
Key lessons learned from greenfield projects.
from 18:23
Internal vs. external resources: What is the success recipe?
from 23:05
Predictions for greenfield initiatives in the next 12-24 months.
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I do believe in calling on partners to help you with that transformational journey.
Mike Robinson
CTO, Deloitte Digital UK
Don’t modernise for the sake of modernising. Modernise because you found a great partner that wants to take you on that journey.
Johanna Pugh
Managing Director North America, Mambu
Mike Robinson is the Head of Digital Banking and CTO at Deloitte Digital. He has significant experience in designing and launching new banking propositions to the market, as well as helping large organisations to deliver end-to-end agile transformation at scale. Michael has over 15 years’ experience
delivering innovative digital propositions in financial services that not only excite customers but are underpinned by the right technologies choices, integrations, and operational processes. He has helped large financial services organisations to transform the way they think about and deliver innovative digital solutions at scale. Michael has been a leading advocate of innovative scaled approaches to delivering digital transformation. He is a subject matter expert in the areas of distributive technologies, application development, fintech, digital technologies, and scaled agile processes.